Dr. Pushpendra Khandelwal | Graffiti World

I am a seasoned professional in Sales and marketing, a Google Certified Digital Marketing Expert, and a skilled Trainer. I have an extensive background spanning over 28 years, my experience is exclusively concentrated in the realms of Branding, Advertising, Sales, and Marketing. I have contributed my expertise to renowned organizations across various levels, including Wockhardt Ltd, ICFAI University, TruWorth InfoTech, Pacific University, JK Lakshmipat University, Bangladesh Computer Council (Dhaka, Bangladesh), Sri Sri University, Symbiosis University, and Xavier Institute of Management (XIMB). Throughout my journey, I have held leadership positions, leading teams of marketing professionals and educators, ranging from 5 to 28 members.
I have offered Sales and marketing as well as Digital Marketing consultancy services to esteemed institutions such as the Ministry of ICT (Bangladesh), JK Lakshmipat University, Bangladesh Academy of Rural Development, Pacific University, Wockhardt Ltd, TruWorth Infotech Pvt. Ltd., IIS University, Bangladesh Computer Council, and Idea Cellular, among others. My Marketing and Digital Marketing Training and Consultancy are conducted through my consultancy venture, "Graffiti World" (www.graffitiworld.in). Furthermore, I proudly hold designations as a consultant for Tata Consultancy Services (TCS), upGrad, and NIIT Limited. Additionally, I am recognized as a mentor under startup Odisha (Registration No. OSP/MT/00045).

Symbiosis University of Applied Science

Indore, India
Professor & Director (SDMM)
Aug-2022-Till Date

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Delivering lectures on Digital Marketing, E-Commerce, Sales and Marketing Management, Product and Brand Management, Advertising Management, Marketing of Services, Retail Management, Fundamental of IT, etc.

Developing educational processes and policies to meet curriculum goals.

Managing faculty resources and administrative staff and other college resources.

Planning budgeting, scheduling, and resourcing for college and community-related activities.

Developing and implementing academic enhancement programs for students.

Looking after Training and Development activities and facilitating SIP and Final Placement of MBA students.

Coordinating with corporate and facilitating the process for campus placement.

JK Lakshmipath University

Jaipur, India
Coordinator (Admissions & Marketing)
Nov-2012 - July-2015

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Digital Marketing:-

Derived digital marketing strategies. Designed and executed activation and engagement campaigns across the user funnel via multiple channels including Online Advertising Campaigns, Email Marketing and Mobile Marketing. Handled online promotion activities using social networking sites, Facebook, Twitter etc.

Build people network by increasing the traffic towards Microsite and Website.

Implemented SEO and SEM strategies to drive incoming traffic and leads.

Monitored effective benchmarks for measuring the impact of various digital marketing initiatives and analyzed, reviewed, and reported on the effectiveness of campaigns and optimized to maximize results.

Admissions:-

Coordinated the entire admission process of JK Lakshmipat University (Across India). Designed marketing and promotional strategies through analysis of different market conditions and their demographic database.

Facilitated marketing process across India in various colleges, tutorial classes for convincing prospective students for JK Lakshmipat University. Monitored media planning and scheduling. Liaised with media, channel partners, academicians in order to promote JK Lakshmipat University in the region, increasing On-rolls for JK Lakshmipat University.

TruWorth Infotech Pvt. Ltd.

Jaipur, India
Deputy General Manager
Jun-2007 - July-2008

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Played a key role in conceptualizing and developing the various Hospital Management IT Solutions.

Helped in understanding the client’s requirements in order to provide customized software for their healthcare organizations.

Conducted sales activities to build the prospect base.

Conceptualized various marketing communication tools to reach out the target markets.

Represented the company in various trade shows and medical conferences.

Assisted pre sales and post-sales support.

Increased companies revenue by more than 200%

Wockhardt Ltd.

Jaipur, India
Regional Manager
July-2003 - Nov-2004

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Derived customer requirements and presented appropriately to make a sale.

Maintained and developed relationships with existing customers in person and via telephone calls and emails.

Acted as a contact between a company and its existing and potential markets; Negotiated the terms of an agreement and closing sales.

Gathered market and customer information.

Represented company at trade exhibitions, events, and demonstrations.

Negotiated on price, costs, delivery, and specifications with buyers and managers.

Advised on forthcoming product developments and discussed special promotions.

Created detailed proposal documents, often as part of a formal bidding process.

Liaised with suppliers to check the progress of existing orders. Monitored the quantities of goods on display and in stock.

Recorded sales and order information and provided information to the sales office online and offline.

Reviewed sales performance, aiming to meet or exceed targets. Made accurate, rapid cost calculations and providing customers with quotations.

Provided information about future buying trends back to employers.

Attended team meetings and shared best practices with colleagues.

Guided and directed TMs for achieving the company’s budget.

Appointed and managed stockiest and distribution, agents.

Increased sales by more than 200%.

Sri Sri University

Cuttack, India
Associate Professor
July-2016-Till Date

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Delivering lectures on Sales and Marketing Management, Product and Brand Management, Advertising Management, Marketing of Services, Retail Management, Digital Marketing etc.

Looking after Training and Development activities and facilitating SIP and Final Placement of MBA students.

Coordinating with corporate and facilitating the process for campus placement

Facilitating training and developing activities for students for final placement

Supervising 5 Ph.D. Research Scholars

Pacific University

Udaipur, India
Assistant Professor
Jun-2009 - Oct-2012

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Delivered lectures on Sales and Marketing Management, Product and Brand Management, Advertising Management, Marketing of Services, Retail Management, Fundamental of IT, Digital Marketing etc.

Coordinated with corporate and facilitated the process for campus placement.

Trained and developed students for final placement

Conducted various workshops on “Advance Excel for Research and Decision Making”

Designed marketing and promotional strategies through analysis of different market conditions and their demographic database.

Provided Training and Development to the students for final placement.

Coordinated the program delivery of Management Courses

Conceptualized and executed various brand-building events to promote the brand of Pacific University and developed liaison with various stakeholders

ICFAI University

Jaipur, India
Manager (Marketing)
March-2007 - Jun- 2007

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Coordinated and executed marketing and brand building activities of nine colleges in different parts of Rajasthan with optimal use of financial resources.

Successfully launched a marketing campaign of 2007 with some significant achievements.

Developed and maintained relations with media, channel partners, academicians in order to promote ICFAI in the region.

Coordinated, managed and guided Development Officers & Manager Development in different parts of Rajasthan.

Facilitated interpersonal harmony among staff and timely managed the conflicts.

Wockhardt Ltd.

Jaipur, India
Territory Manager
July-2000 - July-2003

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Made cold calls to arrange meetings with potential customers to prospect for new business;

Responded to incoming emails and phone inquiries

Guided and directed SMs for achieving the company’s budget

Appointed and managed stockiest

Handled objections with a view to getting the customer to buy;

Increased sales by more than 400%.

Managed inventory and distribution channels.

Managed 6 Brand Promoters in the different part of west Rajasthan.

Implemented training course for new recruits.

Bangladesh Computer Council

Dhaka, Bangladesh
Consultant and Trainer
Aug-2015 - Jan-2016

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Provided Sales, Marketing and Digital Marketing consultancy to middle-level managers of Bangladesh Government under the distinct program of the government of Bangladesh, which has signed a financing agreement with the World Bank for the Leveraging ICT for Growth, Employment and Governance Project.

Imparted hands-on training of Sales, Marketing and Digital Marketing to the specially recruited budding future leaders in order to establish basic e-Government foundations, to support governance reforms and significantly improve the government’s efficiency and effectiveness.

Designed various Sales and Marketing Training Modules for various government training projects to Increase the capacity of IT-related staff to support each agency’s IT needs

ICFAI University

Jaipur, India
Sr. Regional Marketing Coordinator
July-2008 - May-2009

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Coordinated all the activities for lead generation for the prospective students for INC.

Coordinated entire admission process of ICFAI National College (Across Rajasthan)

Facilitated marketing process across Rajasthan in various colleges, tutorial classes for convincing prospective students for INC.

Conducted workshops, seminars and collected the database of all the MBA aspirants from across Rajasthan.

Coordinated the process of rigorous tele calling and mass mailing to the potential candidates.

Conducted various events and brand building activities in order to develop the relationship with alumni and getting ICFAI’s name percolated by networking with them.

Delivered the university’s promotional presentation in different colleges of Rajasthan.

ICFAI University

Jaipur, India
Assistant Manager (Marketing)
Jan-2005 - March-2007

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Trained, developed and coordinated the entire marketing team of Rajasthan.

Launched ICFAI’s new educational entity (INC) in eight different parts of Rajasthan.

In terms of admissions, in 2005, placed Rajasthan region at number first position among 16 regions across India.

Have Setup up whole marketing network of the ICFAI University in Rajasthan.

Made university’s promotional presentation in different colleges of Rajasthan.

Developed and maintained relations with media, channel partners, academicians in order to promote ICFAI in the region.

Taken care of the university’s marketing and promotional activities.

Managed and guided Development Officers in different parts of Rajasthan.

Designed the university’s marketing and promotional activities.

Managed university’s student turnover in different centers in Rajasthan.

Wockhardt Ltd.

Jaipur, India
Sales Representative
July-1996 - July-2000

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Launched Wockhardt Mother & Child Care division (An Infant Nutrition Division of Wockhardt Ltd.) in Jaipur.

Increased sales by more than 1200%.

Appointed and managed stockiest streamlined distribution channels.

Received company’s highest sales awards.

Developed excellence in the Sales training course.

In the year 2000 attended a training program as a Group Leader and trained five Trainee Medical & Sales Representatives.

Wockhardt Ltd.

Received Super Performer award in 1998.
In 1998 received a certificate of merit for the excellent performance during a special campaign on some specialized products.
In 2001 received significant achievement award for excellent performance in 2001.
In 2001 was Invited as a group leader in the basic training program for Medical Sales Representative and successfully trained and orientated newly recruited trainees.
In 2003 attended sales training program as a Group Leader, trained Medical Sales Representatives under my guidance.
In 2002 received Gold and Silver Medals for making products top-selling brand in the region.
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ICFAI University

Received a certificate of appreciation for valuable contribution to the marketing department and for leading the marketing team for achieving all India highest admissions in 2006.
Received a certificate of appreciation for being adjudged as the best participant in Marketing Orientation Program at ICFAI Headquarter (Hyderabad).
Conceptualized and designed various promotional brochures and literatures for ICFAI, which were not only appreciated by higher management but also used for nationwide admission and promotional
campaign.
Trained and developed students for final placement.
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Pacific University

Organized an International conference, “Contemporary Innovative Practice in Management” April 13 to 14, 2012 and mobilized the highest number of research paper in Sales and Marketing Track.
Conducted various workshops on “Advance Excel for Research and Decision Making”
Taken the Coursework Classes and taught ICT in Research to the Research Scholars.
Organized National Level Business Quiz and mobilized more than 40 teams from various educational institutions across India.
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JK Lakshmipat University

Conceptualized and derived digital marketing strategies to promote the University. Designed and executed activation and engagement campaigns across the user funnel via multiple channels including On-line and Social Media Advertising Campaigns, Email Marketing and Mobile Marketing. Recorded 65% growth in the total student enrolment.

Conceptualized and executed University’s distinct promotional drive “School Contact Program” and delivered the university’s presentation in more than 120 schools across Rajasthan.
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“Multimedia and its Scope in The Marketing”, Seminar, International College of Girls (ICG), Jaipur, July 2007

“Marketing of Education in Advent of Privatization of Higher Education in India”, International Conference on Global Financial Crisis, Challenges and Opportunity Ahead, MB College, Udaipur, 13-15 January 2011

“Changing Face of Banking, “Challenges and Opportunities Ahead”, UGC Sponsored National Seminar on Emerging Trends in Economic Environment, Mohan Lal Sukhadia University, Udaipur, 5-6 February 2011

“Private Label Brands “An Emerging Trend in Organized Retail Industry” International Conference on Contemporary Innovative Practice in Management, Pacific University, Udaipur, 13-14 April 2012

“Private Label Brands and Consumer Brand Consciousness”, Pacific Business Review (International), Volume No. 7, Issue No. 8, (February-2015), ISSN 1360-2381

“A study of Indian Government’s e-governance initiatives and its impact on common people” National Conference on Good Governance: Then, Now and Beyond, Sri Sri University, Cuttack, 4-5 February 2017

“Celebrity Endorsement: A Review and Research Agenda” International Journal of Research in Commerce & Management, Volume No. 8, Issue No. 07 July-2017, ISSN 0976-2183

“Cloud computing as a tool for revival of the sick sponge iron industries” Indian Journal of Scientific Research, Special Online Issue- August 2017, ISSN: 2250-0138 (Online)

“A study to understand the association between “Shape” “Colors” and “Typeface (Fonts)” with people perception about organization’s brand personality attributes” International Journal of Research and Analytical Reviews (IJRAR), Volume 5, Issue 3 August 2018, E-ISSN 2348-1269, P- ISSN 2349-5138

“A detailed study to understand the significance of automation of the retail industry” International Journal of Management, IT & Engineering, Volume. 8, Issue 8 (1), August- 2018, ISSN: 2249-0558

“Use of celebrity in social marketing: An empirical study of the attraction phenomenon” Training & Development Journal, Volume No. 8, Issue 2, January-2019, ISSN: 2231-0641

“Technology in Retail” International Journal of Research in Social Sciences, Volume No. 9, Issue (1), January 2019, ISSN: 2249-2496

“A study of the celebrity attributes that influence consumers in social Advertisements” International Research Journal of Management Science & Technology, Volume. 9, Issue 3 [Year 2018], ISSN 2250 – 1959 (0nline) 2348 – 9367 (Print)

“A study of the effectiveness of ERP implementation in private universities of Odisha” International Journal of Management, Technology and Engineering, Volume IX, Issue V, MAY – 2019, ISSN: 2249-7455

“A Study of Effectiveness of ERP Implementation On Corporate Word” International Journal of Management, Technology and Engineering, Volume IX, Issue V, MAY/2019, pp. 4039-4054, May-2019, ISSN: 2249-7455

“A study to understand the association between “Shape” “Colors” and “Typeface (Fonts)” with people perception about organization’s brand personality attributes” Proceedings of the 6th International Conference on Marketing, Hanoi, Vietnam, Vol. 5, 2018, pp. 34-63, 11th -12th, October, ISSN: 2357-2655 online

“A Proposed Model for Agricultural Marketing in Odisha” India, International Journal of Recent Technology and Engineering (IJRTE)*, Volume-8 Issue-5, January 2020, pp. 836-839, ISSN: 2277-3878

“An Empirical Study of Factors Influence ERP Implementation on Education Sectors” International Journal of Advanced Science and Technology (IJAST)*, Vol. 29, No. 12s, (2020), pp. 2796-2803, Jun 2020, ISSN: 2005-4238 IJAST

“Farming practice and income generation - A comparative analysis between Odisha & northeastern states of India” International Journal of Management (IJM)*, Volume 11, Issue 8, August 2020, pp. 1148-1157, Aug 2020, ISSN Print: 0976-6502 and ISSN Online: 0976-6510

“A study to understand the factors that influence Indian buyers to shift from National Brand to Private Label Brands. A study on major metro cities of India” International Journal of Management (IJM)*, Volume 11, Issue 10, October 2020, pp. 510-524, Oct 2020, ISSN Print: 0976-6502 and ISSN Online: 0976-6510

An Empirical Study on Effectiveness of ERP Implementation in BPUT of Odisha” Design Engineering*, Issue 8 (2021), pp. 5713-15722, ISSN: 0011-9342

*Journals indexed in Scopus